Adidas Manifesto for The Space

Adidas Copy

Written by Perpetua Png

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What makes an athlete?

being an athlete is not just strength and agility
It’s overcoming adversity
defying expectations.
& Disappointing the right people.

It’s about breaking barriers &
Forging your own belonging.

Refusing to give up or give in.
Turning your failures into fuel
& Finding a way through.

It’s about knowing what you want and going after it.
It's about belonging to yourself
And knowing the only one qualified to tell you what you are or aren’t capable of is you.

Being an athlete is not about being perfect.
It’s not about having it all figured out.
It’s about going against the grain
It’s about turning up scared.

Being an athlete is about seeking your own approval.
It's about belonging because you say you do
It's about forging your own community

It's about giving yourself permission
Playing on your own terms
& about reclaiming space

Adidas invites you to join The Space.
We invite you to Reclaim your space. Rethink your limits. & Reconsider your possibilities.
The Space. Coming to a city near you.

solution

Native app for management
and optimization communication
between parents and their toddler nanny

Parents Onboarding

After the parent has logged in through one of his social media profiles the app forwards him to chat with a bot that will take the information about the toddler.

Nanny’s Onboarding

All the information that was received during the parent's onboarding will be displayed to the nanny.

Home Instruction

To decrease unnecessary engagement with explanations to the nanny the app will allow adding AR notes around the house.

Home Instruction

So that the nanny can easily find what she needs.

Nanny’s Interaction

On the nanny's home page she will see all the messages left for her and enter the information about the toddler's agenda.

Parents Interaction

On the parents home page they can see all the info collected during the day in a quick and easy scan.