Web3 Technology, Creative Problem Solving, Creative Direction, Community-Building, DAO Governance, Smart Contracts

Client:

Mother Earth, PABLA Studio

Leveraging Web3 Technology and Creativity to help Solve Climate Change

Collaborators:

Bioacoustics and Climate Justice Specialist: Joycelyn Langdon, Music Technologist: Dan Gorelick, ClimateinColour, Kernel Fellowship Program

background

What if everytime you pressed play on your favourite chill beats, you were also helping to protect our planet? Earth Tones makes this possible.

Earth Tones explores the intersection of bioacoustics and music, leveraging the power of Machine Learning (ML) to transform sounds from diverse biomes into beats. This innovative initiative connects listeners with the planet’s ecosystems, fostering environmental awareness through a unique auditory experience. Selected from competitive pool of applicants for a lead Web3 cohort to develop the Earth Tones Project. During my time on the program I will collaborate with luminary Web3 mentors and actively engage in cohort discussions and knowledge sharing resulting in a functional prototype of the Earth Tones app and DAO ecosystem.

the problem

Turning Concern into Action

Young people are passionate about addressing climate change but are often held back by financial constraints and lack of transparency. Earth Tones bridges this gap, offering an easy, engaging, and transparent way to support conservation efforts while providing tangible value in return. There is a clear gap in the market for easy, passive, automated, and engaging ways to donate and make a difference. Earth Tones recognizes the need for a value exchange in today's economy, offering young people a way to support conservation efforts while integrating seamlessly into their daily lives. Through decentralized technology, Earth Tones creates a community platform where users are directly involved in deciding where funds go and can see exactly how their donations are being spent.

INSIGHT

Music is a Daily Need for Young People

Surveys and studies have suggested that 60-70% of those between 18-34 years are subscribed to at least one music streaming service, like Spotify, Apple Music, or Amazon Music. This percentage rises to 80% for those in the 18-24 year old demographic. Music streaming services earn billions from these demographics each year. Young people love to listen to music especially when engaging in focus, creativity and relaxation. LoFi Beats, Electronic and Ambient Music are popular options because of their calming, repetitive beats without lyrics, which help maintain focus and relaxation. Nature Sounds are also popular. Earth Tones harnesses young people's love for music and their planet by offering a platform where their love for music directly supports conservation efforts. By combining the universal love for music with the urgent need for climate action, Earth Tones offers a unique solution that resonates deeply with young people, merging their passions into a meaningful and impactful experience. These music streams can be monetised and are a potential powerful source of funding for conservation efforts around the world. As an example, through Youtube Ad Revenue and Memberships, Streaming platforms, Merchandise Sales and direct Donations, conservative estimates of LoFi Girls’ annual revenue range from $2.5-3.5 million.

INSIGHT

I came up with the following conclusions

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Audience Research

What if whilst listening to music in their daily lives, young people could be helping to secure the future of their planet?

AUDIENCE Research

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Our campaign

Earth Tones: Music by Mother Earth To Focus, Relax, Mediate and Create to

Earth Tones transforms listening into action. It is a decentralised music platform that uses bioacoustic data to create music, with all profits directed towards conservation efforts chosen by the community.

What sets Earth Tones apart is its innovative use of Machine Learning to transform bioacoustic data, into music. Turning the natural world into a creative force and creating a unique auditory experience that also supports biodiversity. The music on this platform will be unique as it would be 'made' by our planet's biomes. For example, bioacoustic data would be collected from a Tropical Woodland or Desert. Using a ML algorithm, this would be turned into LoFi or Ambient music, users will also have the option of listening to the raw data as Nature Sounds. This scientific approach not only creates soothing sounds but also raises awareness of the biodiversity that these ecosystems support.

To further add to the value users will gain from the Earth Tones platform, we will layer in a brainwave optimisation algorithm that will take the musical composition and arrange them in a way that helps keep the brain in the users desired state, for example, a focused state by removing the distraction in sound and enabling users to improve their daily routine and alleviate stress and distractions. Such algorithms already exist and are used by apps like Brain FM.

Funds from user engagement on the platform and memberships are used to fund conservation projects around the world. The Earth Tones community is able to vote on which of the projects get funded through a decentralised governance model, facilitated by AI.

By leveraging the immense popularity of genres like LoFi, Earth Tones can replicate and even exceed the success seen by platforms like LoFi Girl, with the added impact of funding vital conservation efforts. Through membership to a useful service and platform, users are able to contribute to saving the planet in a seamless and frictionless way while benefiting from the music on the platform.

Once the platform is established, community members will also have the opportunity to contribute bioacoustic data from their local area, the resulting music will be available for the whole Earth Tones community to enjoy. In this way, the platform will encourage people to actively engage with the Nature around them, strengthening their connection with it and reinforcing their motivation to protect it. Additionally, it will foster a sense of community by allowing individuals from different parts of the world to experience and share in the environments of others.

By addressing the disempowerment and lack of clear pathways for action, Earth Tones provides young people with a platform where their everyday action, like listening to music, contributes to meaningful environmental impact.

Earth Tones DAO: At the heart of Earth Tones is a Decentralised Autonomous Organization (DAO), a community-driven entity governed by its members without centralised authority. The DAO model is a key solution to the challenges of transparency and collective action in funding conservation projects.

Transparency
One of the main advantages of decentralisation is transparency. Traditional donation platforms often suffer from a lack of clarity regarding how funds are allocated and used, leading to scepticism among potential donors. In contrast, the Earth Tones DAO uses smart contracts—self-executing contracts with the terms of the agreement directly written into code. These smart contracts ensure that all transactions and fund allocations are transparent and traceable on the blockchain. Donors can see exactly where their contributions are going and how they are being used, fostering greater trust and encouraging more active participation.

‍Collective Action:
Decentralisation also empowers collective action by giving the community a direct say in decision-making. Every member of the Earth Tones platform has the opportunity to vote on which conservation projects should receive funding. This democratic approach not only ensures that resources are directed to the most impactful projects but also enhances community engagement by making each member feel like an integral part of the mission. This collective decision-making process builds a stronger, more motivated community, united by a shared purpose of protecting the planet.

By leveraging decentralised principles, Earth Tones addresses the barriers of transparency and collective action, offering young people a clear, engaging, and impactful way to contribute to climate action through something as simple and enjoyable as listening to music.

Check out an example here: https://www.instagram.com/p/C7ohtMyOjza/?igsh=NnJjNWFzYmhvazl4

This recording was a moment where Dan listened to recordings/bioacoustic data taken by Joycelyn from the Ghanaian rainforest and responded with his cello. The aim is to formulate a meaningful algorithm that will mimic this translatin of data into music:

If you are interested and want to read the full proposal contact us using the email on the website 🌱

Act 1: A typical birthing story. A black woman strains whilst giving birth.

Act 2: We hear the cry of a baby. We see tears being shed. Family holds each other.

Act 2: We hear the cry of a baby. We see tears being shed. Family holds each other.